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THE DIGITAL MEDIA

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Kontributor :

Nadiah Rizkiani

What is Digital Media?

Digital media are any media that are encoded in machine-readable formats.Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
Digital comes from the word digitus, in greek means fingers. If we count the fingers of an adult, then number ten (10), the vailue of ten consists of two radix, namely one and zero, therefore digital is a representation of a state of number consisting of number zero and one or off and on (binary numbers) all computer systems use digital systems us there databases. Also called Bit (binary digit).

The history of Digital Media

Codes and information by machines were first conceptualized by Charles Babbage in the early 1800s. Babbage imagined that these codes would give him instructions for his Motor of Difference and Analytical Engine, machines that Babbage had designed to solve the problem of error in calculations. Between 1822 and 1823, Ada Lovelace, mathematics, wrote the first instructions for calculating numbers on Babbage engines. Lovelace's instructions are now believed to be the first computer program. Although the machines were designed to perform analysis tasks, Lovelace anticipated the possible social impact of computers and programming, writing. "For in the distribution and combination of truths and formulas of analysis, which may become easier and more quickly subjected to the mechanical combinations of the engine, the relationships and the nature of many subjects in which science necessarily relates in new subjects, and more deeply researched. There are in all extensions of human power or additions to human knowledge, various collateral influences, in addition to the primary and primary object reached. "Other old machine readable media include instructions for pianolas and weaving machines.
It is estimated that in the year 1986 less than 1% of the world's media storage capacity was digital and in 2007 it was already 94%.The year 2002 is assumed to be the year when human kind was able to store more information in digital than in analog media (the "beginning of the digital age").

Why Digital Media are important to use?

  • Extend activities to market with digital media
    The expansion of marketing activities using digital media which is usually called digital marketing is a reason and also the background of why nowadays Indonesia's digital media advertising flows are beginning to grow and develop today, especially in Jakarta, Indonesia. This digital media advertising company will help you a lot to do marketing and also advertise using digital media and will implement the ways and strategies that can help you grow your business.
  • Promoting your products to target markets using digital media
    Using digital media advertising will indeed enable you to market and also promote your products to targeted markets that are more targeted and also broadly without any territorial restrictions. If you can choose digital media advertising in Indonesia you will get some benefits that can benefit your business.
  • Can have their own website
    Agency can help you to create pages that are not only functional, but also interesting and certainly should be a good fit for your business. your business website is certainly also filled with content that gives all the information related to your business. Maintenance and also evaluation of the websites and will perform until the time period specified by Brightstars and also you as an entrepreneur.
  • Help you do marketing online
    You as an entrepreneur will not always have an understanding of how to do your brand online marketing for Bundesliga, just like SEO, SEM, SMM and also do PPC advertising and more. With the insights and experience it has, Brightstars can help you do - it's possible to grow your brand and your business.
  • Invest Social Media
  • Digital media advertising agencies clearly have good and experienced insights that can help your social media accounts across multiple social media, and they will help you manage your accounts in order to attract viewers who are considered potential consumers to your brand and business. They will also help interact with your customers and potential customers so you can find out the wants and needs of consumers as well as your prospective customers.

How we use Digital Media changing our lives?

Ever feel helpless and anxious without your mobile? You're in good company: millions of consumers of digital media, entertainment and information have found their lives revolutionized by the power at their fingertips.
Half of us believe that increased use of digital media has improved our lives, according to recent World Economic Forum research. From social networking to how we work, digital media is now integrated in much of what we do, improving our productivity and facilitating how we interact and communicate.
But at what cost? "The age of smartphones has left humans with such a short attention spans, even a goldfish can hold a thought for longer,” writes Leon Watson of The Telegraph. In 2010, another research team at the University of Michigan found a 40% decline among students in every definition of empathy among college students, as compared to their counterparts 20 years previous, with most of this decline coming after the year 2000.
The list of positive and negative repercussions of increased digital media use is long. Are we doing enough, and more importantly, can we do more to foster the great things that come from digital media use while addressing the potential risks?
You can view seven short videos about the societal implications of digital media and the impacts on various aspects of our lives:

  • How we consume and share
  • How our decisions are influenced
  • Our digital presence and privacy
  • Our personal development, learning, and health
  • How we interact with one another
  • Our professional lives
  • How we engage civically

Types of digital communication

The following will be presented four types of digital communication that can be done, that is communication using or utilizing e-mail facility, mailing list, chat and facebook.

  • E-mail
    e-mail is short for electronic mail, e-mail is a type of application program or internet-based facility designed to send and receive mail electronically. there are several e-mail applications including yahoo! mail, gmail, hotmail, aol, sina, 126, 163, daum and so on. this program is used to read, send, and store e-mail. electronic mail is a letter made, sent and received not in physical form of paper but in the form of electronic data created, sent and / or received in the form of data processed and sent using e-mail application program by utilizing computer and network electronic equipment Internet. Through this e-mail we can send each other letters as befitting each other regular mail, only in the form of different letters, not in the form of paper. Various types of data and information that can be sent via e-mail, which can be text or text, images, sounds and video. all in the form of electronic data.
  • Mailing list
    Mailing list or mailing list is a service on the internet that is used to discuss via e-mail to be able to do discussion on mailing list or mailing list, we must first registered in mailing list provider, for example in yahoo! groups. if it is registered it means we already have access to enter into discussion groups in the existing mailing list.
  • Chatting
    Chatting in the internet world means available programs that are used to chat or interact via the internet. through this facility, we can be able to chat or communicate with anyone and anywhere in the world. utilization of this chat, nowadays is widely used to seek introductions with people of different cultural backgrounds, sometimes even for the dating event. however, the actual use of the Internet is not limited to introductions, but can be used for a variety of purposes including for educational purposes.
  • Facebook, twitter, etc.
    Facebook is one of the application program of internet social networking internet, as a medium to know each other among the identity of friends with no direct face to face. considering the number of friends so much. Through facebook & twitter we can get acquainted with new people, reunion with old friends, can also be used for certain other interests eg education, politics, business and so forth. through this site we can express, communicate with friends or acquaintances that already exist, can also expand the network of friends by inviting or invited friends.

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