Change management

change management

As an organization it wills always facing with a certain conditions where the organization need a change as for the development of an organization and also human work force that encourage the work done. In order to increase the development of an organization, the aspect of change need to be done in many sessions to make sure the organization can compete with other organization in future.

The change in organization is important and necessary. It does not matter whether the organization is small or large. Therefore, the ability to manage change of the organization and to make it happen becomes pivotal in any business.

The change is always happen in any organization and there is no organization that keeps on static in industries. The change is organization is a something that cannot be avoid in any organization. This is because every organization will always ensure that they want to try their best in order to increase the effectiveness and the efficiency in organization. The reaction of change is different.

Here we can say that change means a process of changes from what we have to make it become better or otherwise continuously. This means by an organization will change what they think it should be change in order to create something better for the organization or it can become vice versa.

Nur Athirah Binti Johari

What is change management

Change management refers to an implementation approach or methods to ensure the achievement of the change in organization is successful. Other than that, to ensure the vision and objectives is clear, and to modify the systems in organization to achieve the objective effectively.

The activities of change management included the planned approach, structured and real until the unreal and unplanned approach. This change management can be occurring due to causes originating from both inside and outside the organization.

The change management also is where of the organization that help an executive to accept and adapt the change in their business environment.

Change management is something that related with the function of change management. Means that, change management make a systematic changes or in condition where it is planned and managed wisely. The purpose is to implement this approach and this new system with effectively in organization that function actively.

We can conclude that, the change management can become a process where it can change a certain condition to become better in many aspects such as the effectiveness of work process, the positioning of organization and repairing the product that has been produced.

Bare in mind that, there a certain changes that we can expect and also something that happen without our expectations.

Why we need change management

Change management is an important part of increasing availability performance and throughput. Strong operational change management will reduce errors and also planned & unplanned downtime.

Change must be managed to:
In order to increasing the availability performance and throughput, change management is important in a part of it. As a manager, the systematic planned of changes in organization will reduce any errors that can occur.

Change must be managed to optimizing the gap risk, minimizing the impact of chronic and disruption of a risk and also success at the time of the test the first time in terms of implementation of change.

In order to maintain and compete with order organization, manager should think something new to make great changes in organization. There are many of other organization that makes changes as their new alternative way.

Purpose of change management

Here are some objectives of the change management in organization.

Firstly, change management is used to make sure the standard method and the procedure that are being used for an efficient handling accurate for all the changes that happened.

Second, it is to make sure that the rules and the procedure has been standardized for efficiency and controls all of the changes. Thus, the effects of minimalist changes associated with changes are related to the incident due to the quality of service and to make the improvements to the day to day operations of the organization.

Last but not least, the purpose of change management is to reduce the impact of changes in relation to the incident that are related to quality of service, revenue management results in improving the quality of the organization’s daily operations.

Factor of changes

Generally, there are many factors that changes might happen either in the external or internal environment. All these factors are most likely to pose a problem or an opportunity for the organization to become more productive, efficient and effective and also increase a high quality of productions.

Usually organizational changes are due to respond to the challenges that come from the external environment factors such as customers and stakeholder, political and legal, economic, social, technological, and environmental.

Nevertheless, changes may also occur due to internal factors such as the change of power and leadership in organizations, how to work dissatisfaction, the desire to continue to improve the efficiency and effectiveness of the work, and many others.

Therefore, an understanding of the process of change, certain things that must be considered in the process of change, a reaction to the changes, and how to manage such reactions should be carried out effectively and carefully, especially by the leadership of the organization.

There are two factors of change in external and internal environment.
The first one is external factor. At present, the rural community has understood and has more knowledge and information on current developments. Community are wishing to know the developments that occur in everyday life and in still higher expectations of quality, efficiency, and effectiveness of the services offered by an organization.

We know that customers and stakeholders play an important role in the rise and fall of an organization. If the organization loss of customer confidence in the business, it would weaken the organization. So it is important and the responsibility of the organization to provide the best for the customers.

So that it could attract the customers to buy and use the product or serviced that the organization has provided to them. We also know that, the customers are always right. This slogan is very significant to the client’s position in the organization.

Next, the second factor one is internal factor. This internal factor is also resulted in organizational change. In this internal factor, the hierarchical structure of the organization will determine the flow of the employee and the job responsibilities that they done. In the event of a change in system hierarchy, the pattern will also work together to change. This change is applicable to leadership and organizational power that will cause occurrence of changes.

This is because each individual has different leadership. Leadership-led course give impact expected to be effective for the development and growth of the organization. Regardless, done by change is intended to create better conditions and for the good of the organization itself. Top management must commit to working atmosphere. These factors require consideration on matters of safety, health, quality, and environmental organizations concerned.

All of these changes are deliberate to improve the quality and productivity of work by researching existing structure and restructuring process and organization activity better direction while forming the organizational structure and culture that are suitable. Normally, the organizational are establishes a working culture that can distinguish the identity of an organization with others.

Benefits of change management

In every change, there will be benefits that give an organization importance.

The first benefit is to minimize the risk of the business to continue to the information technology services. Next, change management can reduce the number of incidents that are caused by changes to no incidents. After that, it is to ensure the accurate cost assessment of proposed changes before approval.

Other than that, it allows technical changes at the rate required for business need. Change management also provided connection between business and the supporting information technology infrastructure. Last but not least, change management provide opportunities for the business with a supporting stable information technology service.

Stage of change management

A change involves feelings, actions, behaviors, attitudes, values of those involved and the type of management style is required. If the change involves a large extent on the behavior and attitude, it will be difficult to change and take a long time.

If a leader change management know normal emotions, it will be easier to understand and control their emotions well. There are 4 stages of change management.

Stage 1 which identifies the changes. Hopefully someone can get to know what changes will happen. At this stage a person or group can recognize the need for change and identify the type of change.

Stage 2 is planned changes. At this stage it should be analyzed on the diagnostic technique, selection of a common strategy, and selection. In this process the supporting factors to consider so that changes can happen very well.

Stage 3 is the implementation phase which the change occurs liquefaction process, change and freeze expected. When changes are taking place that might be a problem, it is necessary to change monitoring.

Stage 4 is the evaluation and feedback to carry out the necessary evaluation data, therefore at this stage of data collection and evaluation of data. The results of this evaluation can be responded to stage 1 which has an impact on future changes.

Forces for changes

forces for change
There are 5 forces of changes that involved in an organization.
The first one is knowledge economy. In the past before, we often hear about the term of knowledge economy. However, now it is more commonly for us. This term of knowledge economy is referring to the use of knowledge and education in the product. Examples of the part of knowledge economy are sales of slide design, consulting services and training programs.

Second is virtual organization. This organization is not only for people who had gathered at the same place and space. However these organizations put together people in places and different countries. If the organization has a physical connection, now it can connect electronically.

Third are mergers and acquisitions. Merger is a process where companies combine so that the utility companies are cutting costs with other companies into one and acquisitions is when a company buy a smaller company of other.

Next, electric commerce or known as e-commerce. This e-commerce are familiar for people that shopping through online. For example, booking hotels and flight online, buy tickets online, buy clothes online and even though buying household.

Fifth is digital convergence. Some of the technology now is become isolated because of the new technology is available. It is now integrated and difficult to spate it from one another. For example the information technology in telecommunications, electronics and entertainment. We can take a look at our phone. Now the smartphone that we used is not only for call and message but it contains more functions. That is an example of digital convergences.

Last but not least is privatization. Privatization means a process of making organizations or private companies. The reason is because it could be more competitive and professional in doing business. If there is a privatization, so that the competition will become more difficult.

Examples of change management

Organizations need to constantly improve the goods or services in the market to give satisfaction to the customer where changes need to be made to existing products or services that have matured so that it does not continue to forget and less needed in the market.

The emergence of new services or products on the market also led to a change in the organization. When competitors release products or services on the market, the organization will try to keep its customers by improving product or service to be similar with competitors' products.

For example, the development of mobile phone industry is always changing from time to time according to the user's request. Nowadays consumers not only use the mobile phone to communicate alone but also used for other used like listening to songs (MP3), taking photos, recording, calculator, and others. Its growth is unpredictable.

The latest now is born again featuring the latest technology mobile phones as a tool to access the Internet, be used as a modem, and video calls, and so on. Through mobile phone, the user can do many things. Competitors will also make the same change. This can be seen in the campus where telecommunications companies are racing to offer a variety of packages make students do not want to miss the opportunity to use the service. For example, a package to students with a lower rate of charge to all number.

The cost for an online similar to the campus to students registered. In addition, it also comes with other amenities. It can be concluded here, demand and competition will drive the organization to make changes in the organization.


As the changes have been made in organization, the organization will face many challenges in group that may accept or rejected the changes of implemented changes. So it is a responsibility for organization to explain in detail the reasons why changes need and must to be done in order to get the response and support from all the parties.

In a conclusion, change management focuses on the people side of organizational change. It involves both an individual and an organizational perspective. Change management required actions and involvement by leaders and managers throughout the organization.

In every change, there are always two sides to change which is the organization itself and the people in it. Therefore, there are two transitions needed to be managed transition in the organization and the individuals involved in the transition of the organization.

Change management is most effective when it is launched at the beginning of a project and integrated into the project activities. Creating and communicating vision, getting people support, commitments and competencies of change agents are crucial for successful change management.

Popular posts

Sistem informasi global dan penerapannya oleh perusahaan multinasional

Apa itu budaya global?

Sistem pendukung keputusan kelompok (GDSS)